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[The Chosun Ilbo] Magformers to reexport to overseas Date : 2016.01.19 View : 5832
Active new product development resulted in the successful outcome of reexporting No matter how famous the brand is, it isn't always successful in the Korean market. Because it is not easy to combine the strength of a brand with characteristics of the domestic market. GYMWORLD INC. (CEO: Keeyoung Park) is a notable case of success in the overseas brand franchise, which introduced the American brand Gymboree to Korea and a pioneer in play education program for infants and toddlers . The company wouldn't have been as successful as it is if it had just been satisfied with introducing the famous overseas brand to the Korean market. Magformers: self-developed education tool for children's education Mr. Park, the CEO of GYMWORLD INC., has managed the company under 'Korean style entrepreneurship' and has actively developed new products. As a result, his company made a big splash by reexporting their new products. The magnetic toys such as 'MadMac' and 'GymMac' are such products and have been exported to more than 20 countries including the Gymboree HQs in the US. The education tools of Gymboree centers are usually provided from the company HQs. But GymMac reexported to the company HQs and supplied to the Gymboree centers worldwide since 7 years ago. ◇ Export the self-developed education tool to the world including the US Another famous brand 'Magformers', the three-dimensional structure magnetic education tool, was launched under the company's challenging and innovative spirits. Magformers was d by the company's huge investment in R&D after it took over an American magnetic toy company. Magformers recorded 150 billion won in sales for the last 4 years and 10 million dollars in overseas market in 2012. 'The Gymboree Magformers program designed to enhance children's creativity is provided in Gymboree centers nationwide since March, 2012. Furthermore, the program is exported to the world including the US. GYMWORLD INC. presented its self-developed education tool 'Magformers' in the 2012 New York Toy Fair. GYMWORLD INC. values win-win strategy and communication fgrowing together with its member centers. The company runs ‘KOGFA’ factive communication with the franchise centers. Meanwhile, the company is doing various activities to return its profit to society. It is sponsoring unfortunate children, providing education tools and also donated to Haenam Welfare Services Inc. to help intellectual disabilities. It also actively patronized various social activities for the disabled such as 'Marathon for hope with the disabled'ganized by '함께하는 사람들', a voluntaryganization. It donated 200 million-won-worth of educational tools to assist North Koreanphanages in 2003 and 2004, and 100 million won for 2013 Pyeongchang Special Oympics, the international sports competitions for worldwide intellectual disabilities, which lead to the company's good reputation. The more than 50 Gymboree centers nationwide are contributing to community with talent donation campaigns such as sponsoring Holt Children's Services Inc. in the region with free classes.

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