Select Country

Select Language

팝업 닫기

News

Recent news of Magformers

  • 커뮤니티 뉴스 보기에 대한 테이블
    [MK] Magformers of Gymboree Korea d a sensation with its 10 million - dollar export last year
    • Date : 2016.01.19
    • View : 5393
    ◆ 2013 Korea Global Leader ◆

    Recognized by most, GYMWORLD INC. which marked its 20th anniversary last year is the best early childhood education company in Korea. Magformers, the representative educational tool of the company, sets a remarkable sales record of 1 billion KRW fan hour at the domestic home shopping distribution channel.
     
    Keeyoung Park, the CEO of GYMWORLD INC. expressed his view of education saying " Creativity is what Koreans lag behind to the Americans most. Education through play is the best way to enhance children's emotions and creativity. "
    While taking an MBA course in the US, Mr. Park toured a Gymboree center there.

    He was deeply impressed with the unique education program of Gymboree where children do many activities with their parents in safe facilities, which was a refreshing jolt to him and went into Gymboree business upon retuning to Korea.
     
    After that, he adopted a strategy focused on elevating the brand rather than sales which resulted in a great success. With the same strategy, he d another famous brand 'Magformers'. Magformers isn't a simple magnetic education tool. The 3D magnetic educational toy was adopted as a teaching aid fenhancing creativity in Science High School. It achieved recognition as the product fevery age group not just for children. It has been sold more than 150 billion won for the last four years at home.
     
    Magformers d a sensation in the toy industry by achieving a 10-million-dollar -export in a short period since seeking global expansion last year. Furthermore, Magformers Miracle Brain, the upgraded version with LED and R/C, which is called a masterwork of the company's 20-year history, got an explosive response from the consumers. It was chosen as a best selling brand by Lotte Home Shopping last December.
     
    The evolution of Magformers continues. GYMWORLD INC. never hesitates to invest in R&D of new products and innovation and overseas training of its employees.

    Mr. Park emphasized the importance of continuous change and innovation to be a reliable brand.
     

    List

    이전글과 다음글에 대한 테이블
    Prev [The Chosun Ilbo] Magformers to reexport to overseas
    Next Magformers to win 2013 award Korea global leaders