MAGFORMERS participated in the annual Nuremberg International Toy Fair held at NürnbergMesse in Nuremberg, Germany on February 1-7, 2017.

Nuremberg International Toy Fair is the world’s biggest toy fair which attracts more than 2,850 exhibitors from over 60 countries including 815 exclusive exhibitors, and more than 73,000 international visitors and displays 1 million products including 75,000 new products.

MAGFORMERS introduced 49 new products which excited many international buyers and visitors throughout the exhibition period. CLICFORMERS, the new educational toy launched at the event, received raving reviews and people were also fascinated by ABB robotic arms picking up and assembling CLICFORMERS pieces to construct various shapes.

During the stay in Nuernberg, MAGFORMERS also hosted Magformers Partners Day the day and invited 60 global partners to review 2016 products, share case studies, introduce 2017 product line and announce corporate marketing strategies and visions at Ritz Sheraton Carlton Hotel Nuernberg on January 31.