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Brand Story

An introduction to Magformers,
and its unique and creative brand philosophy.

Brand Philosophy

Magformers believes creativity to be the highest virtue.


Creativity is the driving force behind problem-solving and is also a source of intellectual entertainment. The Magformers mission – to provide opportunities for children to grow intellectually while nurturing their innate potential and creativity – is rooted in this philosophy. <Make Creative Thinking> is our work ethic, and a virtue we hold to the highest regard.

Brand Introduction

Magformers is the global
magnetic toy that keeps growing with its creativity.


Magformers provides the ideal ‘Fun-Value’ by integrating play and education.
Thanks to its creative and progressive system, Magformers has been recognized
for its excellence every year at the world-renowned Toy Awards.
Not only does Magformers constantly provide novel experiences for children, it also continues to evolve every day, both technically and educationally. Magformers has been acclaimed by the international community for its constant dedication to innovation and transformation.
Magformers has also been recognized for its excellence by various educational associations of mathematicians. At the 2012 International Congress on Mathematical Education and the 2014 International Congress of Mathematicians – festivals where mathematicians gather from around the world – Magformers has been praised as the most practical and functional educational toy for nurturing mathematical thinking and creativity.

Magformers Awards

Each year, Magformers is chosen as the top product in the educational toys category at world-renowned award ceremonies.


Since Gymboree Korea’s acquisition of the global distribution rights for Gymworld Inc. in 2010, Magformers has been strengthening its product lineups and developing its programs. Magformers won the Family Choice Award and the top Platinum Award from the world’s most prestigious consumer assessment agency, Oppenheim Toy Portfolio for two consecutive years. Magformers has been expanding while drawing attention as the most intelligent toy in the history of global educational toys.

  • 2017
    The Toy Insider Top Holiday Toy 2017 Award, USA
    2017
    Learning Express 2017 Best Construction Toy Award
    2017
    Creative Child Top Toy of the Year Award
    2017
    Creative Child Creative Play of the Year Award
    2017
    Creative Child Seal of Excellence
    2017
    Creative Child Preferred Choice Award
    2017
    Family Choice Award, USA
    2017
    Mom's Choice Award Gold, USA
  • 2017
    Construction Toy of The Year Finalist, USA
    2017
    NETS Gold Star Award, Canada
    2017
    The Toy Fair Best New Toys, UK
    2016
    Commended by UK Toy Shop
    2016
    Made for Mums Toy Awards
    2016
    3.0 BRAND AWARD
    2016
    Toy of the Year Educational Finalist
    2014,2015,2016
    Academics Choice Brain Toy Award
  • 2014
    US Oppenheim Snap Chip
    2014
    US Oppenheim Blue Chip
    2012,2013,2014
    US Oppenheim Gold Seal
    2007,2013,2014
    US Oppenheim Platinum
    2016
    Toy of the Year Nominated
    2015
    NAPPA Award
    2016
    National Parenting Seal of Approval
    2015
    Dr.Toy Best Classic
  • 2016
    Creative Child Awards Top Toy of the Year
    2016
    Creative Child Awards Preferred Choice
    2016
    ATA 2016 Educational Product of the Year
    2015
    Korean World-Class Product Certification
    2015
    The Toy Insider Top Holiday Toys 2015 Award, USA
    2015
    Practical Preschool Gold United Kingdom
    2015
    Practical Preschool Bronze United Kingdom
    2015
    Etoile du Jouet France