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    MAGFORMERS Demo Weekend at Hankyu Department Store
    • Date : 2017.11.27
    • View : 11370

    Magformers held a demo event from November 18 to 19 at Hankyu Department Store Umeda Main Store in Osaka, Japan. Established in 1929, this flagship store is one of Japan's largest department stores, and a hub for sophisticated fashions and lifestyle trends, attracting 30,000 daily visitors. Bornelund store here is one of the few toy brands present on the 11th floor, and our Magformers creator Taylor was invited to host instore demonstrations 6 times a day, with additional demonstrations on demand, over the weekend. The event posters were set up in front of the store and also near the elevator hall on the 11th floor to attract passers-by into the store and watch Taylor in action creating various models highlighting the magnetic characteristics and diverse colors of Magformers.

     

    Kids were part of the demonstration as Taylor asked for audience participation in creating builds during the stage event, and an activity table was also setup adjacent to the demo table for children to have hands-on experience with Magformers. People of all ages could not take their eyes off Taylor as he skillfully created all kinds of models speed and precision, including a giant castle and structures that are symbolic to Osaka city, such as Tempozan Ferris wheel, Osaka castle and Glico man.

     

    Hankyu department store is a crucial distribution channel for Bornelund as their 4 branches in Osaka, Tokyo and Fukuoka are sources of the second highest sales for the company. The sales figure during the two days proved the success of the fun-filled event and people’ willingness to return during the department store’s Christmas sale was promising. Overall, it was a great opportunity for Magformers to introduce the brand to the public and promote its fun features and educational benefits through spectacular presentations, and also for Bornelund to make a good impression to Hankyu Department Store through the sales promotion.

     

     

     

     

     

     

     

     

     

     

     

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