Brand Philosophy

Magformers believes creativity to be the highest virtue.

Creativity is the driving force behind problem-solving and is also a source of intellectual entertainment. The Magformers mission – to provide opportunities for children to grow intellectually while nurturing their innate potential and creativity – is rooted in this philosophy. <Make Creative Thinking> is our work ethic, and a virtue we hold to the highest regard.

Brand Introduction

Magformers is the global magnetic toy
that keeps growing with its creativity.

Magformers provides the ideal ‘Fun-Value’ by integrating play and education. Thanks to its creative and progressive system, Magformers has been recognized for its excellence every year at the world-renowned Toy Awards. Not only does Magformers constantly provide novel experiences for children, it also continues to evolve every day, both technically and educationally. Magformers has been acclaimed by the international community for its constant dedication to innovation and transformation.

Magformers has also been recognized for its excellence by various educational associations of mathematicians. At the 2012 International Congress on Mathematical Education and the 2014 International Congress of Mathematicians – festivals where mathematicians gather from around the world – Magformers has been praised as the most practical and functional educational toy for nurturing mathematical thinking and creativity.

Magformers Awards

Each year, Magformers is chosen as the top product in the educational toys category at world-renowned award ceremonies.

Since Gymboree Korea’s acquisition of the global distribution rights for Gymworld Inc. in 2010, Magformers has been strengthening its product lineups and developing its programs. Magformers won the Family Choice Award and the top Platinum Award from the world’s most prestigious consumer assessment agency, Oppenheim Toy Portfolio for two consecutive years. Magformers has been expanding while drawing attention as the most intelligent toy in the history of global educational toys.